There is no better direct way to reach clients and prospects (if your contact list is updated and segmented) than email.
Why? Because it puts the content directly into their
Why Email Marketing Needs to Be at the Top of Your Marketing Strategy
Three Essential Things to Do on LinkedIn Today
It’s never been more important than it is today to create, maintain and build a consistent presence on LinkedIn. It’s an essential part of your personal brand.
Whether you use
Should You Post Content to LinkedIn on the Weekend?
Should you post on LinkedIn on the weekend? I say yes.
Since LinkedIn is a professional network, it makes sense that the optimal time to post is on weekdays during
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively
Why It’s Important to Cultivate Your Alumni Network
In 2007, I joined a young, entrepreneurial firm, McKee Nelson. In two short years there I learned more than I ever could have imagined. The market was booming and the
15 Practical Marketing Actions to Take in August
August is not a time to stop marketing yourself or your business. In fact, why not focus on branding and business development when everyone else isn’t? You can use this
A Simple Way to Build Your Brand and Business on Social Media
The next time you go to a conference or attend a webinar, use it to build your own brand and network.
This means you need to be actively present, meaning
How to Build a Commenting Strategy on LinkedIn
A quick and easy way for you to start building your brand on LinkedIn and dip your toes into posting, but not quite posting is to build a commenting strategy.
20 Ways to Build Your Brand and Ramp up Your Personal Marketing During Downtime
Is your engagement down on social media, email opens, webinar attendance and in your marketing efforts in general? Mine is too – don’t stress about it. It’s summer, so it’s
The One Marketing Tactic Law Firms and Lawyers Need to Start Doing Today
The tactic law firms and lawyers must incorporate into your marketing strategy… publish client alerts and blog posts.
They are one of the most effective ways to engage with clients