Personal Development

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linkedin

As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections.

There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.

Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now.

Group of People in Social Distancing Concept
Protection, Prevention of Coronavirus Covid-19

While we all have to do our part by staying apart physically, online networking and content marketing are tools that every professional and company should use to market themselves (in an appropriate way) and their company. The worst thing you can do is to do nothing right now. We will all be relying on social media more than ever before in the foreseeable future, so it would be wise to embrace it now.

The most important question you should ask yourself right now is “how can we support our clients and our profession during this time”? Let that be your guiding light.

Here are some ways you can build relationships during the era of social distancing and quarantining. They just require a more human and online touch.

Glassdoor

One of my clients forwarded me an email from a company purporting to be able to “fix” negative Glassdoor reviews. I sent her an explanation in response and wanted to…

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It’s so easy to get caught up in the sadness and uncertainty of the current public health crisis, but so many of us have so much for which we should be thankful and grateful.

It’s important to look on the bright side of things and count our blessings in a time when it’s so easy to feel sad and have a loss of control.

I hope this list inspires you to think about the bright moments in your life too.

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I attended my very first virtual birthday party this week as well as my first Passover, and I’ll be hosting a virtual Easter tomorrow. My birthday is this upcoming Tuesday and that celebration will also be virtual. It’s all very odd if I’m being honest, but it’s the only way we can remain connected to our loved ones right now, so I’ll do it.

How to Write Stronger Client Alerts and Blog Posts

As so much writing is being done right now during the COVID-19 outbreak, causing a content tsunami for clients who likely feel overwhelmed at the sheer volume of options to read, I wanted to highlight a few key points to keep in mind to draft stronger alerts and blog posts.