Kindness, trust and empathy are among the characteristics I look for in my professional and personal “wolfpack,” and I am so lucky to have found a group of strong women
Celebrating International Women’s Day at Baker McKenzie
Thank you so much to Baker McKenzie’s BakerWomen’s group for inviting me to speak about LinkedIn best practices and building your personal brand today. It was a great way to
18 Tips on How to Easily Enhance Your Social Media Presence
Here are some tips on how you can easily enhance your social media presence and build your brand and business – note that none of these have to cost you
How to Create a Less Stressful and More Fulfilling Life
Here are really great rules to live by that will help to reduce stress, increase happiness, and lead to more fulfilling relationships and more success.
- Make peace with your past
How to Create a Social Media Campaign Focused on Women’s History Month and International Women’s Day
I love this campaign featuring AIG employees to celebrate Women’s History Month and International Women’s Day, which is on March 8.
The day is an opportunity for people all over
How to Ensure Your Firm is Prepared for the Coronavirus Crisis
Many companies, including law firms, are trying to understand, appropriately react to and learn lessons from the unfolding coronavirus epidemic. As more countries report cases of the coronavirus (or COVID-19),
How Showcasing Softer Content and Your Firm’s Culture Can Greatly Enhance Your Social Media Efforts
Using social media to support your firm’s and lawyers’ business development efforts should be at forefront of everything you do on LinkedIn, Twitter, Facebook, etc. If the post doesn’t support your firm’s strategic goals, take a time out to think about why you are even doing this and rethink your strategy.
Don’t use your social channels to only focus on your firm’s work and its substantive news, events and publications – that can make your firm seem dry, a little boastful and devoid of personality and heart.
Firms should also showcase their “softer” side, which can support their business development efforts, because clients want to peek behind the curtains on the firms on which they rely.
Showcasing the softer side of your law firm humanizes your firm and makes your lawyers more relatable. Include posts about firm life, pro bono and community service, upcoming holidays, as well as profiles on lawyers and alumni, and photos from firm events.
Here’s how to do it at any size firm.
Here’s a Tip on How to Create Content That Will Be Read and Could Go Viral
Here’s a client alert/article tip. Write about what’s hot right now and be first to market on the topic.
For example, the coronavirus is of major to concerns to businesses
Why Adopting a Positive Mindset is the Smartest Thing You Can Do
Even if you aren’t feeling so great about yourself right now (for whatever reason), adopting a positive mindset and thinking positively will help shift things in your favor. Positive people
Why You Should Always Be Yourself
“Be yourself” was one of the most important pieces of advice that I gave to students when I spoke at Fordham University School of Law about how to build a