In this installment of Women Who Wow, learn more about Diana Lauritson, a legal marketer and volunteer leader in the Legal Marketing Association.

Diana has had a versatile career and spent several years working in government and public affairs before entering the legal industry.

In addition to legal, her background in business development, marketing, communications, and community relations encompasses a variety of industries and areas, including higher education, management consulting, trade associations, and nonprofits. She is passionate about diversity, equity, inclusion, civic engagement and alternative dispute resolution.

Lindsey Bombardier is the Director of Business Development and Marketing at Lenczner Slaght. She manages a talented group of professionals and works closely with the firm’s management committee, lawyers and business team members to enhance client development and drive brand awareness. She is also responsible for internal communications and is an active member of the firm’s Business Continuity Committee, Equity, Diversity and Inclusion Committee and Innovation Hive™.

Lindsey is a longtime director of the Legal Marketing Association, Canada Region. She is the co-creator of LMANext, a program supporting the next generation of legal marketers. Before joining Lenczner Slaght, Lindsey worked for nearly a decade at one of Canada’s largest law firms.

Follow Lindsey on LinkedIn.

LinkedIn new feature

A few weeks ago, I tried my very first LinkedIn poll and the engagement was through the roof. I had heard these types of posts did very well because people are inclined to engage with posts where you ask for their opinions.

LinkedIn polls help to initiate conversations, engage with your connections, serve as the basis of an article, help you come up with a future webinar or article topic, and keep you top of mind with your network.

With a LinkedIn poll, you ask a question and then give a few multiple choice possible responses from which people can choose.

People can write another answer in the comments so it also fosters discussion. I’ll publish the results of the poll I did soon, but in the meantime, let’s delve into how to create a LinkedIn poll.

Here’s how to do it (PS – it’s super easy and you can do it from your profile page, a group or a LinkedIn company page if you are an administrator).

The five essential marketing activities for professional service firms

If you want to raise your profile and have more success in marketing yourself and your company, here’s a five-step formula to raise your visibility and ensure you get more…

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What can being on social media (specifically LinkedIn) do to help law firms and their lawyers? Well for starters it can:

  1. Showcase your firm’s expertise and increase brand awareness for

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This is the first installment of my Lawyers Who Lead series, which will feature insights and advice from a broad range of lawyers, and will showcase their career paths and what they think it takes to be successful as a lawyer today. 

I’m excited to feature Daniel (Dan) Shulman in the Lawyers Who Lead series. Chicago-based Dan is an experienced intellectual property litigator and appellate lawyer at Vedder Price.

Dan brings a unique perspective and client-focused approach to his practice honed by over a decade serving as in-house as chief IP counsel for a multibillion-dollar conglomerate holding thousands of worldwide patents and trademarks.

In his bio, I love that Dan says his approach to his clients follows the Golden Rule – he treats his clients the way he expected to be treated by his own outside counsel. You can read Dan’s full bio and connect with him on LinkedIn.

Read more about Dan and his career path.