This is a guest post by Dimitri Mastrocola, an Executive Search Consultant at Major, Lindsey & Africa who places chief legal officers and their teams on 28 practical success
After posting on LinkedIn for years (successfully and sometimes not so successfully) I’ve learned some important tips on how to stand out in a sea of sameness and vanilla posts
I always say that LinkedIn is like a plant that keeps growing and you have to water it in order for it to flourish.
That means not just buying a
Right before the pandemic, I was invited to speak at a conference (see the photo here) all because of a LinkedIn post. Someone in my network saw the post and
LinkedIn has added what I think is the most helpful tool in a long time for businesses to engage with and bring value to their followers – the ability for
When it comes to LinkedIn, think of it this way – there are 800 million members, which equals 800 million opportunities.
Yet just ONE percent of them use LinkedIn
I’ve worked at and with law firms for 20 years now, and I do my best to guide firms and lawyers in the right direction when it comes to their
Here’s a marketing idea for you – try incorporating your firm history into your business development and recruiting content marketing and social media.
Many of you work at organizations with
LinkedIn gives you a reason to be in touch with contacts in your professional network through status updates and content.
Today, most people do not send an email when they
Sometimes it’s hard to encourage lawyers to market themselves given their full plates, work commitments and demands on their personal lives, but if you can show them why it’s in their best interest to focus on marketing and business development, you can often persuade them to do so.
Here are some of the ways I’ve been able to encourage lawyers to market themselves.