Hashtags are great tools to help your content become discoverable and to build your brand and business (especially on LinkedIn), but only if you’re using the right ones.
If you’re
Managing Communications During the Coronavirus Crisis
“This is going to get worse before it gets better.”
With the novel coronavirus dominating the news, how should law firms respond in the face of crisis? Listen to David
Women Who Wow: Karen Kahn
Karen Kahn, is the Founder and Managing Partner of Threshold Advisors, LLC, as well as a certified coach, psychologist and consultant.
I just had to meet Karen after my mentor Wendy Bernero gave me Karen’s book to read.
The book, Daunting to Doable, helps lawyers become successful at developing relationships and business through a series of small, daily actions that can be woven into the typical flow of your personal and professional life.
I have used principles from the book in everything I’ve done since meeting Karen five years ago.
Karen is a Women Who Wows for many reasons, including pivoting into this career later in life, showing us all that it is never too late to do what you love. She is also humble, kind and generous with her time and advice. Learn more about Karen.
How to Become a Social Media Master
I’m often asked how do you know if your social media efforts are working, and other than resulting in new business, which may take time to materialize, there are other
16 Content Marketing Strategy Best Practices for Firms of All Sizes
While many firms are content producing powerhouses, disseminating client alerts, thought leadership pieces, social media posts and other information daily via the many distribution channels with which they engage their target audiences, they often fail to really think about the how, what, when, where and why of the content they are creating and how it will actually benefit their clients and other influential readers.
These firms are on content autopilot, just going through the motions to churn out thought leadership pieces as efficiently as possible, often because that’s just the way their firm does things or because they don’t want to question a partner or someone more senior to them or because there is pressure to get things out the door to be competitive with another firm.
If you find yourself in this position, take a moment to give yourself a “content time-out” in order to really think about why you are doing what you are doing. If it doesn’t make sense with your brand and business development goals, immediately change course.
Taking the time to ensure that your content marketing and your business development strategies are completely aligned will enable you to create more focused, client-centric content that will better engage with your target audiences and lead to new business and the retention of clients.
Remember that the goal of content marketing is not just about populating your social media feeds with a steady stream of content. Rather, the goal is to use content as a differentiator to help position your lawyers and your firm as thought leaders, which will help to keep you top of mind with key individuals for when they have a matter that fits your background. It’s always about quality versus quantity.
Here are some ideas to take your content strategy to the next level.
Thank You to the New York City Bar Association for Inviting me to Discuss LinkedIn Best Practices
Despite coronavirus fears, we still had a good turnout of attendees at my New York City Bar Association program for small law firms and solo practitioners last night on how
How to Market Your Firm During the Coronavirus – or any Crisis
We have entered an unprecedented time with the recent coronavirus outbreak. There’s a lot of uncertainty and as a result, office closures, postponement or cancellations of meetings, events and just about everything else.
Law firms and other business organizations are trying to function in a volatile and rapidly changing environment. So how do you conduct business as usual during the COVID-19 crisis? And is it okay to market your firm and lawyers during this time?
My answer to this is yes, it is okay to market and that you should – but it should be done differently than before the virus.
If you are going to market your firm and your lawyers, showing support and empathy should be at the heart of everything you do. This is not the time to announce the relaunch of your web site, your latest rankings or a new brand.
Your guiding principle should be to show compassion and care to your employees, clients and the greater community and to educate, inform and help others through thought leadership and educational seminars. If these activities lead to enhanced branding and new business by demonstrating your position as an authority in a particular area, then that’s great – but firms that do heavy marketing during a global crisis can be seen as insensitive and out of touch.
It is important to remind your employees and clients that you care about them, you’re here to help them and that it is business as usual at your organization, even if most of your employees are working from home. Companies often struggle with getting this balance right.
In this article, I’ll discuss strategies for marketing your firm during the coronavirus – as well as any crisis – that may arise.
How Your Workout Can Be a Great Business Development Funnel
Business can come from any and everywhere. Everyone you meet could be a potential client, referral source, job lead or just someone who can help you at some point. This
10 Secrets to Social Media Success
I’m often asked how to make a real impact on your branding and business development efforts with social media and it’s really quite simple to do so – and often
Celebrating International Women’s Day at Baker McKenzie
Thank you so much to Baker McKenzie’s BakerWomen’s group for inviting me to speak about LinkedIn best practices and building your personal brand today. It was a great way to