I love this campaign featuring AIG employees to celebrate Women’s History Month and International Women’s Day, which is on March 8.
The day is an opportunity for people all over
Many companies, including law firms, are trying to understand, appropriately react to and learn lessons from the unfolding coronavirus epidemic. As more countries report cases of the coronavirus (or COVID-19),
Using social media to support your firm’s and lawyers’ business development efforts should be at forefront of everything you do on LinkedIn, Twitter, Facebook, etc. If the post doesn’t support your firm’s strategic goals, take a time out to think about why you are even doing this and rethink your strategy.
Don’t use your social channels to only focus on your firm’s work and its substantive news, events and publications – that can make your firm seem dry, a little boastful and devoid of personality and heart.
Firms should also showcase their “softer” side, which can support their business development efforts, because clients want to peek behind the curtains on the firms on which they rely.
Showcasing the softer side of your law firm humanizes your firm and makes your lawyers more relatable. Include posts about firm life, pro bono and community service, upcoming holidays, as well as profiles on lawyers and alumni, and photos from firm events.
Here’s how to do it at any size firm.
Here’s a client alert/article tip. Write about what’s hot right now and be first to market on the topic.
For example, the coronavirus is of major to concerns to businesses
Here’s a fun social media campaign idea:
Today is #LoveYourPetDay. My dog Charlie has brightened up every single day for the past almost nine years. He’s been with me through
It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due
Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.
Why? Having one will enable you to use your LinkedIn profile
I’m trying out video content – it seems like a good thing to do with video exploding on social.
Here’s a short video featuring yours truly on why you need
If you do it, make sure you say it.
I’m working with a few professional services organizations that have not updated their practice areas or industries in number of years.
Happy one-year anniversary to the Social Media Butterfly blog!
One day in late 2018 the amazing Kevin O’Keefe contacted me to ask me if I wanted a blog hosted by