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  1. I’m continuing to run the Women Who Wow series throughout the year because Women’s History Month was shadowed by the COVID-19 outbreak and there are just too many great women to fit in the span of 30 days.

Today’s Woman Who Wows is Robyn Addis, the Chief Operating Officer at Legal Internet Solutions Incorporated, and has a long career in operations and marketing. I met Robyn like I met so many others in this series, through our volunteer work for the Legal Marketing Association.

Learn more about her.

Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.

Please always remember that now more than ever, it’s what you say and how you say it that is so important in how your company will be viewed in the market.

This is the time to invest in enhancing and maximizing your LinkedIn company page as well as trying to grow and delight your followers. Doing so can lead to greater brand recognition, enhanced market position and new business opportunities.

In many ways, your LinkedIn company page is a second company web site, and as LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.

Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.

In order to maximize your LinkedIn company page, you’ll need to do three things 1) grow your company page followers, 2) drive awareness of your page and 3) post content that helps and educates others.

Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest in your company and your company won’t appear in their news feed. You can do this by consistently posting helpful, non self-boasting content to provide value to your followers.

Here’s how:

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I know so many of you feel out of sorts right now. Me, too. Our daily routines have been thrown a huge curveball, but this is not the time to…

I asked Orange County-based Gia Altreche to be part of the Women Who Wow series because she is a leader in the legal marketing industry and an advocate for the profession and diversity & inclusion. Gia is the Director of Business Development and Marketing at Newmeyer & Dillion LLP and serves as co-chair of the Legal Marketing Association’s Diversity & Inclusion Committee and Shared Interest Group. Learn more about her below.

Why did you choose your profession?

Technically it chose me. It was during a post-college adventure to find a marriage between the legal field (initially intending to go to law school), and human communication (a love I found in my last year in college, which slightly derailed the initial focus) that ended with my resume miraculously in the hands of my now mentor, who was the Head of Business Development & Marketing at a major law firm in Phoenix, AZ. Talk about the power of networking!

At the time, I didn’t know legal marketing existed, but quickly learned it offered access to both play a role in advocating for my community, while continuing to study and nurture the role of human connection in business. Plus, being surrounded by the crème of the crop legal minds across a variety of industries, seeking out continuous education on the ever evolving role and how I could support their efforts was greatly satisfying. Learn more about her and her career path below.

Stay tuned for an upcoming article on this topic but here are a few quick tips on how to market your firm during a global crisis without seeming tone-deaf or…

Join me for the virtual Social Media Master Class!

While we may not be able to gather in person and in groups, online networking and content marketing is still

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