Every few years I get the opportunity to speak with my friend and industry leader Adrian Dayton on a social media panel. This is the year!
Join me and Adrian
Goodbye Flywheel – Another Business Fails Due to the Pandemic
RIP to Flywheel Sports.
I’ve been dreading this day for a long time, but I knew it could happen with the closing of group fitness classes for so long due
Why You Should Not Post to Social Media Today
19 years. I remember it was the most beautiful blue sunny day in NYC. Not a cloud in the sky. The perfect temperature. And then everything changed. It was gut
Six Questions to Ask Yourself Before You Post Anything to Social Media
Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re
25 Skills Every Entrepreneur Should Cultivate
As a new entrepreneur myself, here are a few skills I think every entrepreneur should have/cultivate:
- Focus
- Creativity
- Resilience
- Humility
- Generosity
- Flexibility
- Communication
- Negotiation
- Delegation
- Leadership
- Marketing and sales savvy
How to Grow Your Social Media Presence and Followers
Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):
- Build an editorial calendar
A Few Things It’s Never Too Late to Do
The end of the summer is here, and a new season is about to be upon us. In spite of what’s been a difficult year for many of us with
Why it’s Important to Regularly Update Your Practice and Industry Descriptions (and Write Them in Client-Centric Terms)
If you do it, make sure you say it.
I’m working with a few professional services organizations that have not updated their practice areas or industries in number of years.
How to Demonstrate Client Care and Value in a Down Economy
Clients come to law firms because they need help finding and implementing solutions – each employee is in essence a legal solution provider and a problem solver. And in a crowded and the unpredictable business climate of today, it is more important than ever to embrace and anticipate changes to meet the shifting needs of clients. Most importantly, we always need to put our clients first and ensure that every employee embraces a client-centric mindset.
Being a great lawyer doesn’t guarantee you a solid book of business anymore. Neither does having a law degree from one of the top schools in the country. None of these fancy credentials matter if you don’t have the right people skills (or emotional intelligence) to connect with clients on a personal level, especially now.
Because clients regularly hire outside counsel who they’ve known for many years – from law school, a prior firm, a friend of a friend or a past matter – cultivating relationships should be at the heart of everything you do – especially now. It’s important to treat everyone with whom you come into contact as if they could be a future client or referral source, which is a helpful guiding principle in how to interact with your professional network.
Here’s how to develop a more client-centric mindset and build stronger relationships despite the barriers we are facing today during this worldwide pandemic.
Quick Marketing Tip: Track What Your Competitors Are Doing Online
It’s really important to know what your competition is doing in today’s crowded market. They can help you enhance your marketing and business development efforts. Your competitors give you inside