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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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Sometimes it’s hard to encourage lawyers to market themselves given their full plates, work commitments and demands on their personal lives, but if you can show them why it’s in their best interest to focus on marketing and business development, you can often persuade them to do so.

Here are some of the ways I’ve been able to encourage lawyers to market themselves.

Trish Lilley is truly a woman who wows. She is the Chief Marketing and Business Development Officer at Stroock, Stroock & Lavan in New York City, a wife and mother, and an active volunteer for the Legal Marketing Association. I really don’t know how she does it all – and does it so well.

She is also a great advocate for women in the profession, is an innovator in our field and is someone who will lend an ear and give great advice whenever you need it.

I’ve known Trish for many years through our work in the LMA. She has pushed me to be a better version of myself and talked me off many ledges. I am grateful to her for always believing in me, and I know others feel the same way about her.

Learn more about Trish in this interview.

I’ve known Liz Sobe for years and served on a Legal Marketing Association board with her. While on that board she said something to me that has become one of my guiding principles in life – “assume good intent.” Such wise words from a wise woman!

Liz is a marketing communications professional with extensive experience in legal and private equity markets. To maximize her team’s delivery of top-quality client service, Liz uses a collaborative approach, personalizing relationship-development initiatives both internally and externally.

Known for her inclusive, results-oriented approach to the business of marketing communications, Liz is an industry leader. She has held many leadership roles in professional services organizations, including the Legal Marketing Association and International Legal Technology Association.

Learn more about Liz in this installment of Women Who Wow.