“What’s the difference between following and connecting with someone on LinkedIn?”
I am often asked this question, and so I thought I would dedicate a blog post to it, in
How to Turn on Creator Mode on LinkedIn
If you haven’t turned on Creator Mode on LinkedIn, now is the time to do it. Especially if you are a content creator and especially if you are trying
Five LinkedIn Bad Manners to Avoid That can Hurt Your Professional Brand
Do you have good LinkedIn manners?
For the most part most people do. But it’s really important to be a good corporate citizen on LinkedIn in order to build your
Why Lawyers Should Never Pay for Awards or Honors and Never List Those on Their Web Site
I’m honored/humbled/excited/thrilled to announce that I’ve been nominated for a “lawyer of distinction” award but there’s just one problem, I’m not a lawyer!
And this is exactly why I have
Why Training Your Employees on LinkedIn Is so Important Today
Providing LinkedIn training to your employees is a smart investment worth making for many reasons.
For starters, to be truly successful at LinkedIn as an organization and to harness the
How to Effectively Repurpose Your Webinar Content
Educational webinars are one of the most effective forms of marketing for generating leads, promoting your business and its employees, and boosting conversions for professional service organizations.
But once the
17 Actions You Can Take to Build Your Brand and Business
If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do
10 Tips For Being Successful on LinkedIn
Most people aren’t utilizing social media – particularly LinkedIn – for promoting their brand or growing their business.
In fact just one percent of people who use LinkedIn actually post
Why You Should Never Professionally Ghost Someone
Being professionally ghosted is an awful feeling.
This is the kind of ghosting when you are courted for a business opportunity, a client matter or a potential job and then
Women Who Wow: Betsi Roach
The next Woman Who Wows is Betsi Roach, who I have known for many years when she was the executive director of the Legal Marketing Association. Betsi led the LMA with grace, collaboration and humility.
She understood members’ unique challenges, developing policy and advocacy campaigns to address these challenges, and worked with volunteers to create educational programs and content to meet member needs
Betsi is now the executive director of CLOC (Corporate Legal Operations Consortium), the world’s leading association for legal operations professionals.
Learn more about Betsi and why she’s a woman who wows.