I’m often asked how do you know if your social media efforts are working, and other than resulting in new business, which may take time to materialize, there are other

Every professional should always be thinking about ways to build their book of business and brand, as well as how to develop stronger relationships with clients and referral sources.

Maintaining

Sometimes the small things right in front of us, by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these actions may seem small, they can be incredibly rewarding. Sometimes all it takes is picking up the phone or crafting a thoughtful email or just letting Google work for you.

Here are some easy, “low hanging fruit” ideas that can lead to success: 

I was lucky enough to have the opportunity to attend (and speak) at the LMA 2018 Annual Conference, which is THE largest annual meeting of legal marketing and business professionals in the industry.

If your experience was anything like mine, you learned a lot, you made many new valuable connections, you reconnected with industry friends, and you spent a lot of time in the exhibit hall talking to leading service providers about their products and technologies. You likely saw Mario Lopez and quite a few wrestlers in town for Wrestlemania in the common spaces at the Hyatt Regency, and you returned to the office with a ton of information to digest and ideas to implement, which is exciting but also quite overwhelming.