Every professional should always be thinking about ways to build their book of business and brand, as well as how to develop stronger relationships with clients and referral sources.
Maintaining strong relationships and staying top of mind with clients and referrals are often at the heart of this kind of business development work. There are many paths to success, but the key is to be consistent and visible, and most importantly, to make time for business development.
Whether it’s writing an article or client alert, chairing a conference, or committing to having a certain number of in-person client development activities per month, the key is to actually do it and not let work get in the way.
Here are some things you can do to build, cultivate and rekindle relationships with current clients, potential clients, the media and referral sources in my latest JD Supra article, “15 Ways to Build Your Business and Brand.” Remember – most of the business you will obtain will come from clients with whom you work today – either more business from existing clients or recommendations from clients – so client development should be at the very top of your to-do list.
I hope the article is helpful to you!