Frankfurt-based Sylwia Jenner is the Founder of Concepts4Leaders, a strategic marketing and business development firm that helps lawyers and law firms to grow with modern marketing and business development
marketing
Why Marketing Yourself Is So Important Today
You can be the best at what you do but it doesn’t matter if nobody knows it outside of your small circle.
Marketing is the best investment you can make…
Three Ways to Use LinkedIn’s Notifications Tab to Build Your Network and Business
Here’s an easy and effective way to leverage LinkedIn for business development and networking – use information and updates about your connections from the Notifications tab to build stronger relationships.…
How to Effectively Keep in Touch with Your LinkedIn Connections
Online networking has never been more important than it is today. It’s become one of the primary ways in which we connect with and stay top of mind with our professional contacts.
You should always keep your network “warm” and your LinkedIn connections updated because at some point, you will need them.
Here’s a plan for how build and maximize your LinkedIn presence now and in the future.
How to Easily Add Captions to Your Social Media Videos
When I first started posting videos on social media during the pandemic, I made every mistake there is to make but I stuck with it because videos on social media…
What Can Law Firms Do to Recruit and Retain Their People During the Great Resignation and Beyond?
In many ways, “The Great Resignation” could be called “The Great Reflection.” It is most definitely a candidates’ market – and they want not only more money but more flexibility, …
How to Use the CDC Fumbling Guidance in Your Marketing Strategy
You’ve no doubt seen the hilarious memes on social media poking fun at the CDC’s ever changing quarantine guidance.
My favorite was “the CDC recommends that you wear jeans and…
How to Jumpstart Your Marketing Efforts for the New Year
Don’t let the last week of the year go to waste when it comes to your marketing and business development efforts.
Instead use this time to your advantage while everyone …
Creative Ideas for Your Holiday Card
It’s the most wonderful time of the year – which means it’s time to send out holiday cards!
If you haven’t yet started to plan your holiday card, it’s not…
How to Conquer Your Feelings of Imposter Syndrome
Every day I have to silence that voice in my head that tells me that I have no business posting on LinkedIn because I don’t know anything.
Who am I…