It hasn’t been an easy year for me.

Right about this time last year, I was packing up the last of my boxes to move into my boyfriend’s apartment.

I was so excited that I had finally met “the one.” I had never felt this way before and we moved fast. We were so different personality wise and a 10 year age difference. We were talking about marriage and kids, but my intuition knew something was up.

Throughout the month of March and beyond, I will be spotlighting “women who wow” me on the blog– these are women I’ve met through my professional and personal lives. They are leaders who inspire and awe me, and push me to be a better version of myself. They are role models for the future generation of women. I think we can all learn from them.

Today I’m highlighting Carolyn Sandano, who I have known for many years through the Legal Marketing Association. Carolyn is a seasoned legal marketer who is always calm under pressure and offers wise advice. I can think of many occasions where she has supported not only me but other women and been generous with her time and counsel. Get to know more about Carolyn.

Thank you so much to Baker McKenzie’s BakerWomen’s group for inviting me to speak about LinkedIn best practices and building your personal brand today. It was a great way to

I love this campaign featuring AIG employees to celebrate Women’s History Month and International Women’s Day, which is on March 8.

The day is an opportunity for people all over

Using social media to support your firm’s and lawyers’ business development efforts should be at forefront of everything you do on LinkedIn, Twitter, Facebook, etc. If the post doesn’t support your firm’s strategic goals, take a time out to think about why you are even doing this and rethink your strategy.

Don’t use your social channels to only focus on your firm’s work and its substantive news, events and publications – that can make your firm seem dry, a little boastful and devoid of personality and heart.

Firms should also showcase their “softer” side, which can support their business development efforts, because clients want to peek behind the curtains on the firms on which they rely.

Showcasing the softer side of your law firm humanizes your firm and makes your lawyers more relatable. Include posts about firm life, pro bono and community service, upcoming holidays, as well as profiles on lawyers and alumni, and photos from firm events.

Here’s how to do it at any size firm.

Here’s a client alert/article tip. Write about what’s hot right now and be first to market on the topic.

For example, the coronavirus is of major to concerns to businesses