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Nine Ways B2B Companies Can Incorporate Valentine’s Day Into Their Social Media Marketing Efforts

By Stefanie M. Marrone on February 12, 2022
Posted in Content Marketing, email marketing, Instagram, LinkedIn, Marketing, Social Media, Twitter
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When it comes to Valentine’s Day, B2B companies CAN create content too.

Valentine’s Day doesn’t have to only be about flowers, boxes of chocolate or romantic dinners.

It’s completely appropriate…

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What Legal Marketers Can Learn From Peloton’s Response to Mr. Big’s Death

By Stefanie M. Marrone on December 14, 2021
Posted in Crisis communications, Public Relations

And just like that, a PR nightmare turns into a genius marketing campaign and a viral ad…

(You probably already know what happened on the Sex and the City reboot, …

Why You Should Use Video in Your LinkedIn Strategy

By Stefanie M. Marrone on December 14, 2021
Posted in Content Marketing, LinkedIn, Marketing, Personal Branding, Social Media, Video
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Creating video for Linkedin is well worth the time and effort because it helps you connect with your followers in a way the written word doesn’t.

Also most people aren’t…

Why Video Needs to Be Part of Your Social Media Strategy

By Stefanie M. Marrone on December 2, 2021
Posted in Branding, Business Development, Business Referrals, Career Development, Content Marketing, Evergreen Content, Video
Video Content

When it comes to social media content, video is one of the fastest ways to build your thought leadership and outperforms any other medium when it comes to trust and…

How to Create a Successful YouTube Marketing Strategy

By Stefanie M. Marrone on October 11, 2021
Posted in Business Development, Content Marketing, LinkedIn, Marketing, Personal Branding, SEO, Social Media, Video
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Building a successful YouTube channel is not easy!

I regularly post what I think is helpful content on my YouTube channel and have been trying to build an audience for…

How to Get Started Creating Videos for Social Media

By Stefanie M. Marrone on October 9, 2021
Posted in Content Marketing, Law firms, LinkedIn, Personal Branding, Social Media, Video
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Creating video for social media it’s not easy, but it is well worth the time and effort.

Video content typically performs best with most social media platform algorithms, because it…

Why All of Your Social Media Videos Should Include Captions

By Stefanie M. Marrone on August 30, 2021
Posted in Branding, Client Development, Content Marketing, Evergreen Content, Law firms, Lead Generation, LinkedIn, Marketing, Motivation, Personal Branding, Personal Development, Social Media, Video
Video Content

If you’re not using video content on your social media channels you’re missing out on engaging with your audiences through a very effective medium where they get to really know…

Why When You Post Content to LinkedIn Is Just as Important as What You Post

By Stefanie M. Marrone on April 11, 2021
Posted in Branding, Content Marketing, LinkedIn, Personal Branding, Social Media, Video
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There IS a right and wrong time to post content on LinkedIn IF you want to make sure that your content has maximum impact. And who doesn’t?

I wish there…

How to Easily Turn Video or Podcast Transcriptions Into Blog Posts

By Stefanie M. Marrone on March 7, 2021
Posted in Content Marketing, Video
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Reusing and repurposing your content so that you make it work harder and smarter for you is something I talk about quite a bit. Yet, many people still don’t take…

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How to Easily Create Subtitles or Captions for Your Social Media Videos

By Stefanie M. Marrone on January 12, 2021
Posted in Facebook, Instagram, Instagram, LinkedIn, Personal Branding, Personal Development, Social Media, Twitter, Video

Have you ever scrolled through Instagram and Instagram Stories or any other social platform wanting to watch a video or a story, but were in a public place and didn’t…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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