Here are some tips on how to develop a strong personal social media content strategy to raise your profile and build your brand.
- Build a strong LinkedIn profile that highlights who you really are and your unique strengths
- Build an editorial/content calendar to help you manage your posts
- Share your content at the right time (during 7 to 9am, 12-2pm and 5 to 8pm)
- Be a content collector and a creator
- Be visual and smart by using low-cost/no-cost tools
- Repurpose your content – each piece of content can give you at least 3 distinct posts
- Create once, publish everywhere (but adjust the message to the platform – one size doesn’t fit all)
- Maximize every conference and create a takeaways piece with key insights (you can easily do this with virtual events too or write about past events that you attended)
- Use a combination of evergreen and timely posts
- Use a powerful mix of earned and owned media
- Use holidays and other milestones to fill in content gaps
- Pay it forward by promoting the successes of others on social
- Use a mix of platforms to engage with your target audiences (video, thought leadership, podcasts, etc.)
- Use paid social on key articles/posts
Stay safe.