Educational webinars are one of the most effective forms of marketing for generating leads, promoting your business and its employees, and boosting conversions for professional service organizations.
But once the
Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.
Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.
Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.
Connect with her on LinkedIn, Twitter, YouTube, Instagram, sign up for her email list and follow her latest writing on JD Supra.
Educational webinars are one of the most effective forms of marketing for generating leads, promoting your business and its employees, and boosting conversions for professional service organizations.
But once the…
If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do…
Most people aren’t utilizing social media – particularly LinkedIn – for promoting their brand or growing their business.
In fact just one percent of people who use LinkedIn actually post…
The next Woman Who Wows is Betsi Roach, who I have known for many years when she was the executive director of the Legal Marketing Association. Betsi led the LMA with grace, collaboration and humility.
She understood members’ unique challenges, developing policy and advocacy campaigns to address these challenges, and worked with volunteers to create educational programs and content to meet member needs
Betsi is now the executive director of CLOC (Corporate Legal Operations Consortium), the world’s leading association for legal operations professionals.
Learn more about Betsi and why she’s a woman who wows.
One of the most important areas on your LinkedIn profile that most professionals and businesses don’t properly optimize is the cover image area.
So how can you do it better…
So you want to start writing more on LinkedIn but you sometimes struggle to come up with content ideas? I’ve got you covered!
Here are 20 content prompts to inspire…
Jeffrey Lowe knows a thing or two about the legal market. He is the Global Practice Leader of Major, Lindsey & Africa’s Law Firm Practice Group where he represents high-profile…