Branding

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Throughout the month of March and beyond, I will be spotlighting “women who wow” me on the blog– these are women I’ve met through my professional and personal lives. They are leaders who inspire and awe me, and push me to be a better version of myself. They are role models for the future generation of women. I think we can all learn from them.

Today I’m highlighting Carolyn Sandano, who I have known for many years through the Legal Marketing Association. Carolyn is a seasoned legal marketer who is always calm under pressure and offers wise advice. I can think of many occasions where she has supported not only me but other women and been generous with her time and counsel. Get to know more about Carolyn.

Thank you so much to Baker McKenzie’s BakerWomen’s group for inviting me to speak about LinkedIn best practices and building your personal brand today. It was a great way to…

Women's History Month

I love this campaign featuring AIG employees to celebrate Women’s History Month and International Women’s Day, which is on March 8.

The day is an opportunity for people all over…

Using social media to support your firm’s and lawyers’ business development efforts should be at forefront of everything you do on LinkedIn, Twitter, Facebook, etc. If the post doesn’t support your firm’s strategic goals, take a time out to think about why you are even doing this and rethink your strategy.

Don’t use your social channels to only focus on your firm’s work and its substantive news, events and publications – that can make your firm seem dry, a little boastful and devoid of personality and heart.

Firms should also showcase their “softer” side, which can support their business development efforts, because clients want to peek behind the curtains on the firms on which they rely.

Showcasing the softer side of your law firm humanizes your firm and makes your lawyers more relatable. Include posts about firm life, pro bono and community service, upcoming holidays, as well as profiles on lawyers and alumni, and photos from firm events.

Here’s how to do it at any size firm.

It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due …

Earlier this week I conducted a training (at lunch – lawyers tend to come when you feed them) for one of my law firm clients on how to effectively use…

Writing has always been a helpful outlet for me to process something, devise solutions to deal with it and then move on from it. I try to use my experiences to help others.

Recently publishing an article about mean girls was timely as I had yet another experience with one – this time in a social setting (I know many of you know this, but mean girls lurk not only in the workplace but in your personal life too, and when I say “mean girls” I am referring to mean women, who can continue to be catty, cruel and jealous way beyond their adolescent and teenage years). 

A good professional headshot is a must on your LinkedIn profile today.

Your profile picture is the first impression that people have of you, it shows up in searches and…