Don’t let the last few weeks of the year go to waste when it comes to your marketing and business development efforts.
Here are a few actions you can take
Why Cultivating Relationships is Key to Your Success
When it comes to being successful – not just in business and in every other aspect of your life – help, believe in and care for others, and show people
How to Write an Engaging, Client-Focused Professional Bio That People Want to Read
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.
Your bio can serve as an important business development tool if it is well-crafted…
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!
How to Be a Successful Entrepreneur
Today is National Entrepreneurs Day, a day on which we highlight people who have designed, built and run a business from scratch.
I am lucky to have so many amazing
How to Create Content on LinkedIn That Goes Viral
People ask me all the time about how they can go viral on LinkedIn.
Especially after one of my recent LinkedIn posts gathered 12K likes and over one million views
How to Conquer Your Feelings of Imposter Syndrome
Every day I have to silence that voice in my head that tells me that I have no business posting on LinkedIn because I don’t know anything.
Who am I
Learn How You Can Go Viral on LinkedIn Like I Did
I’m doing a free LinkedIn virtual training next Wednesday at 12:30pm ET on how one of my posts went viral (even I was shocked that it got 1 million views
How to Get More Media Coverage for Yourself
If you’re struggling with getting press coverage for yourself or your organization, here are some tips to help you.
My biggest tip – Don’t waste reporters’ time by sending them
What to Avoid Doing on LinkedIn – Social Media Nightmares
In the spirit of Halloween, I’ve put together a few common social media nightmares that I see here on LinkedIn.
They undermine the success of your personal branding and business
What Do In-House Counsel Really Want From Their Law Firms?
2021 has been an unprecedented year in the legal industry. While firms were cautious during the first part of Covid, they emerged late last fall and into 2021 with a