On March 24, Jay Harrington and I hosted a webinar in which we shared insights and advice about how lawyers and law firms can successfully market themselves during the COVID-19
In what is a major game changer on LinkedIn, the platform has rolled out its new Events option to all company pages as part of its efforts to assist companies dealing with the impact of COVID-19.
With so many in-person industry events and conferences either canceled or postponed as a result of the COVID-19 outbreak, the new LinkedIn Events feature is helpful to find meaningful ways to connect and promote virtual events to your followers, such as meetups, coffee breaks, happy hours, CLE programs or webinars.
The world in which we live in today is extraordinary, with mass layoffs happening each week.
When you lose your job due to circumstances that are out of your control, such as your company just cannot afford to keep you, it’s difficult to process, because it’s not that you did anything wrong.
The current pandemic has brought U.S. unemployment to an all-time high, and has put our economy and so many lives on hold.
Because the coronavirus happened so suddenly, it was a crushing blow for many who were unprepared and who live paycheck to paycheck. Those who are lucky to still have jobs are finding themselves dealing with salary cuts, no bonuses and sometimes reduced hours or furloughs. The employers that will emerge stronger are those that treated their employees with care and empathy.
The bright side is that you can emerge from these situations as a stronger, better version of your professional self and use this time to propel you to greater success and work situations that are a better fit for you.
As so much writing is being done right now during the COVID-19 outbreak, causing a content tsunami for clients who likely feel overwhelmed at the sheer volume of options to read, I wanted to highlight a few key points to keep in mind to draft stronger alerts and blog posts.
It’s never been more important to use LinkedIn regularly as we are now exclusively having to network online and conduct most of our social lives and business by video conference, email and phone during the COVID19 outbreak.
So what can you do right now to build your brand and business during this uncertain time? The answer is to regularly use LinkedIn.
I’m thrilled to announce another social media virtual training program for lawyers, legal marketers and anyone else interested in learning more about how to use social media for business development
Here is my social media tip of the day. Use hashtags on LinkedIn to help your content become more discoverable. But use the right hashtags, which aren’t always the
Many firms and lawyers spend the time to create strong content but then they post it just once on social media. I call this “random acts of content.” This is
My content tip for today is to showcase your expertise and help others by offering clients and the general public access to offer educational resources about the coronavirus.
For example,
I hope you will tune in to watch Legal Marketing Coffee Talk each day with me and Rob Kates. Every day we feature an interview with someone in the legal