It’s one thing to create social media posts, events and web site content to support diversity and women’s initiatives, or to say that your firm has a diversity program, but
Why Training Your Employees on LinkedIn Is so Important Today
Providing LinkedIn training to your employees is a smart investment worth making for many reasons.
For starters, to be truly successful at LinkedIn as an organization and to harness the
17 Actions You Can Take to Build Your Brand and Business
If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do
How to Use the CDC Fumbling Guidance in Your Marketing Strategy
You’ve no doubt seen the hilarious memes on social media poking fun at the CDC’s ever changing quarantine guidance.
My favorite was “the CDC recommends that you wear jeans and
The Three Questions You Should Ask Yourself Before You Post Anything to Social Media
Before I post anything to social media, my rule of thumb is to ask myself the following questions:
- Will anyone but me care about this?
- Does this help anyone else?
Why it’s Important to Only Do Marketing Activities That Really Interest You
I’m going to give you some unconventional advice today.
You don’t need a blog. Or a podcast. Or an Instagram. Or a TikTok. Or to even post on LinkedIn.
What
Women Who Wow: Janessa Shaikun
Janessa Shaikun has overseen marketing efforts at Baltimore law firm Franklin & Prokopik since March 2015. She currently serves as the firm’s Director of Marketing and Business Development
Janessa is a longtime Legal Marketing Association volunteer, and has held several leadership roles.
In her spare time, Janessa enjoys skiing, playing Baltimore city social sports, watching the Buffalo Bills and Sabres, traveling and spending time with her friends and family.
Learn more about her in this Women Who Wow profile.
Women Who Wow: Silvia Coulter
In this installment of Women Who Wow, learn more about Silvia Coulter.
Silvia Coulter is a Co-founding Principal of LawVision, and is one of the legal industry’s most experienced sales, key client planning and leadership experts.
Her experience includes working as a former strategic account executive and sales leader at a Fortune 50 company, a chief marketing and business development officer at two global law firms, and consultant and facilitator to law firms across the globe.
She is a co-founder of the Legal Sales and Service Organization (LSSO) and a Past Elected President of the Legal Marketing Association and a Fellow of the College of Law Practice Management. She is a frequent speaker and facilitator at law firm retreats and legal industry meetings.
Silvia is so generous with her time and is a true advocate for women and for the legal profession. I hope you enjoy learning about her.
20 Effective Social Media Best Practices for Any Size Law Firm
Being effective on social media in professional services takes planning, creativity and participation from lawyers and employees, but you really don’t need a big budget or a big team to
How to Set Goals That You’ll Actually Accomplish in the New Year
I personally hate the term “new year’s resolutions” and maybe you’re with me on this too.
I also never stick to resolutions whether they are in my personal or professional