You can make your content work harder and smarter for you by repurposing and updating your content into:
- Blogs
- Videos
- Podcasts
- Case studies
- Multiple social media posts
- Company history/milestones
- Collages
Quick Actions to Take on LinkedIn to Build Your Brand, Connections and Business
Here are a few quick actions you can take on LinkedIn to meaningfully engage with connections, strengthen your brand, be a subject matter expert and bring in leads.
And the
Six Reasons Why Your Law Firm Should Have an Alumni Relations Program
A strong alumni relations program at your law firm is a mutually benefical relationship that helps both law firms and your former employees.
As I shared on the recent How
Why Law Schools and Law Firms Should Create a Mandatory Marketing and Business Development Course
Law firms and law schools should create a mandatory course on marketing and developing business and client relationships so that associates have the necessary skills they need to thrive at
How to Stop the Great Resignation and Hold Onto Your Associates at Your Law Firm
A law firm recently asked me if they could remove associate bios from their web site because they are worried about them being poached in this highly competitive and booming
How to Get More Media Coverage for Yourself
If you’re struggling with getting press coverage for yourself or your organization, here are some tips to help you.
My biggest tip – Don’t waste reporters’ time by sending them
The Simple Reasons Why Your LinkedIn Posts Aren’t Doing as Well as They Should Be
Here are the simple reasons why your LinkedIn posts aren’t doing as well as they could be.
They are too much about you.
They’re not written with your audience in
What Do In-House Counsel Really Want From Their Law Firms?
2021 has been an unprecedented year in the legal industry. While firms were cautious during the first part of Covid, they emerged late last fall and into 2021 with a
Why You Shouldn’t Feel Bad for Blocking, Deleting or Unfollowing People on Social Media
Unfollow. Delete. Block. Repeat.
Who follows you and who you follow on social media is completely in your hands.
You have total control over who has access to you on
Why Your Workplace Isn’t Your Family
No matter what your employer says, you are not part of a “family.”
You are an employee – most times, an “at-will employee” who can be terminated or replaced at