When it comes to social media posts, how you say it is just as important as what you say.
Here are six ways to structure your LinkedIn posts to
Seven Ways to Structure Your LinkedIn Posts to Get More Views and Engagement
30 LinkedIn Social Media Content Ideas You Can Post Today
I know many of you want to be more active on social media but you aren’t sure where to start. Or when you do post content on the right social
How to Effectively Keep in Touch with Your LinkedIn Connections
Online networking has never been more important than it is today. It’s become one of the primary ways in which we connect with and stay top of mind with our professional contacts.
You should always keep your network “warm” and your LinkedIn connections updated because at some point, you will need them.
Here’s a plan for how build and maximize your LinkedIn presence now and in the future.
How to Effectively Repurpose Your Video and Webinar Content
Videos and webinars take a long time to prepare, so it’s important to get as much value as you can from them, especially so they work as a lead magnet and client retention tool.
For the most part, people don’t want to watch your one-hour long webinar once it’s happened even if the content is great. They’re busy and they don’t have the time. If you are able to offer educational credit for the webinar, you may still drive traffic to the content, but it probably won’t draw a Game of Thrones like audience. That being said, you can still reuse them. Here are some ideas on how to repurpose your webinars and video content.
What to Do When a Good Social Media Post Fails
Even though I’m supposed to know what I’m doing on LinkedIn and other social platforms, even some of my posts don’t perform well.
It’s always a bummer because I think
How to Create Emails Your Prospects Actually Want to Read
I have been getting a ton of what I would call “spam emails” from after attending a conference that sound the same. You can do so much better than these
Tips to Creating Posts That Stand Out on LinkedIn
After posting on LinkedIn for years (successfully and sometimes not so successfully) I’ve learned some important tips on how to stand out in a sea of sameness and vanilla posts
How to Easily Add Captions to Your Social Media Videos
When I first started posting videos on social media during the pandemic, I made every mistake there is to make but I stuck with it because videos on social media
How LinkedIn Can Lead to New Business
Right before the pandemic, I was invited to speak at a conference (see the photo here) all because of a LinkedIn post. Someone in my network saw the post and
How Businesses Can Use LinkedIn Company Newsletters in Their Marketing Efforts
LinkedIn has added what I think is the most helpful tool in a long time for businesses to engage with and bring value to their followers – the ability for