It is so important to market yourself consistently, but we often put ourselves last on the list to do the things we need to do for our own businesses because
Why You Should Make Time to Market Yourself
Paula Edgar on How to Appropriately Commemorate Juneteenth in 2022
This is a guest post by Paula Edgar. Make sure to follow her on LinkedIn and visit her website for the resources she mentions in the post.
The 2022 commemoration
How to Create an Impactful and Authentic Pride Month Social Media Campaign for Your Company
By Paula Edgar and Stefanie Marrone
June is Pride Month, which offers companies of all kinds a unique opportunity to celebrate, show support and raise awareness for LGBTQIA+ rights on
What Companies Should Post on Social Media About Ramadan, Passover and Easter
It’s not often that a major holiday from three faiths happen on the same weekend – in fact it’s a synchronicity that only occurs every 33 years according to the
[Webinar] How to Effectively Market Your Heritage Month Commemorations and Other Diversity Initiatives
It’s one thing to create social media posts, events and web site content to support diversity and women’s initiatives, or to say that your firm has a diversity program, but
Women Who Wow: Janessa Shaikun
Janessa Shaikun has overseen marketing efforts at Baltimore law firm Franklin & Prokopik since March 2015. She currently serves as the firm’s Director of Marketing and Business Development
Janessa is a longtime Legal Marketing Association volunteer, and has held several leadership roles.
In her spare time, Janessa enjoys skiing, playing Baltimore city social sports, watching the Buffalo Bills and Sabres, traveling and spending time with her friends and family.
Learn more about her in this Women Who Wow profile.
Why Video Needs to Be Part of Your Social Media Strategy
When it comes to social media content, video is one of the fastest ways to build your thought leadership and outperforms any other medium when it comes to trust and
How to Stop the Great Resignation and Hold Onto Your Associates at Your Law Firm
A law firm recently asked me if they could remove associate bios from their web site because they are worried about them being poached in this highly competitive and booming
Sign Up for the October Women Who Wow Virtual Events
There are two Women Who Wow virtual events in October – all of them are free. I hope you’ll join!
Don’t miss the next Women Who Wow webinar on October
How to Create an Impactful and Genuine Pride Month Social Media Campaign for Your Company
June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.
Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.
While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.
Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.
Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.