diversity and inclusion

Janessa Shaikun has overseen marketing efforts at Baltimore law firm Franklin & Prokopik since March 2015. She currently serves as the firm’s Director of Marketing and Business Development

Janessa is a longtime Legal Marketing Association volunteer, and has held several leadership roles.

In her spare time, Janessa enjoys skiing, playing Baltimore city social sports, watching the Buffalo Bills and Sabres, traveling and spending time with her friends and family.

Learn more about her in this Women Who Wow profile.

June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.

Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.

While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.

Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.

Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.