diversity and inclusion

June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.

Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.

While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.

Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.

Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.


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February is Black History Month. Your organization’s Black History Month celebration doesn’t have to be challenging, but it should be thoughtful and strategic (and you do need to get started ASAP – you’re late)!

Check out diversity trainer Paula Edgar’s latest blog post with more than 20 strategies for making your Black History Month impactful for all.


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In Hubspot and Talkwalker’s recent survey on social media trends for 2021, industry experts said the rise of socially conscious audiences is the number one social media trend.

What does this mean for your company and brand?

Today social responsibility must be part of your marketing strategy.

Promote your organization’s good works and commitment to its people and community via social media.

Social media is one of the most powerful vehicles that companies have to disseminate information about their pro bono, community service, diversity, recruiting and professional development initiatives. It is also a way to communicate information to employees especially if you

I asked Orange County-based Gia Altreche to be part of the Women Who Wow series because she is a leader in the legal marketing industry and an advocate for the profession and diversity & inclusion. Gia is the Director of Business Development and Marketing at Newmeyer & Dillion LLP and serves as co-chair of the Legal Marketing Association’s Diversity & Inclusion Committee and Shared Interest Group. Learn more about her below.

Why did you choose your profession?

Technically it chose me. It was during a post-college adventure to find a marriage between the legal field (initially intending to go to law school), and human communication (a love I found in my last year in college, which slightly derailed the initial focus) that ended with my resume miraculously in the hands of my now mentor, who was the Head of Business Development & Marketing at a major law firm in Phoenix, AZ. Talk about the power of networking!

At the time, I didn’t know legal marketing existed, but quickly learned it offered access to both play a role in advocating for my community, while continuing to study and nurture the role of human connection in business. Plus, being surrounded by the crème of the crop legal minds across a variety of industries, seeking out continuous education on the ever evolving role and how I could support their efforts was greatly satisfying. Learn more about her and her career path below.


Continue Reading Women Who Wow: Gia Altreche