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Leslie Valenza is a communications professional with 15 years of legal marketing experience. As a vice president at Poston Communications, she manages the development of a range of knowledge-based content for law firm and other professional services clients, from awards submissions to blog posts and bylined articles, to website copy and video scripts, along with other digital media materials.

Before joining Poston Communications, she worked for nearly 10 years at an Am Law 100 firm where she collaborated with leaders to elevate the firm’s brand in key markets and industries as the manager of media relations.

Prior to that role, Leslie worked at a strategic communications firm.

Leslie is a member of the Legal Marketing Association’s Mid-Atlantic Region Newsletter Committee. She has volunteered for a range of nonprofit organizations, including the American Cancer Society, RaiseAChild and the Los Angeles Diversity Film Festival, for which she led the organization’s first East Coast event.

She lives in Richmond, Virginia, with her husband and daughters.

Learn more about Leslie in this Women Who Wow profile and connect with her on LinkedIn.

If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do…

The next Woman Who Wows is Betsi Roach, who I have known for many years when she was the executive director of the Legal Marketing Association. Betsi led the LMA with grace, collaboration and humility.

She understood members’ unique challenges, developing policy and advocacy campaigns to address these challenges, and worked with volunteers to create educational programs and content to meet member needs

Betsi is now the executive director of CLOC (Corporate Legal Operations Consortium), the world’s leading association for legal operations professionals.

Learn more about Betsi and why she’s a woman who wows.

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I’m going to give you some unconventional advice today.

You don’t need a blog. Or a podcast. Or an Instagram. Or a TikTok. Or to even post on LinkedIn.

What…

Janessa Shaikun has overseen marketing efforts at Baltimore law firm Franklin & Prokopik since March 2015. She currently serves as the firm’s Director of Marketing and Business Development

Janessa is a longtime Legal Marketing Association volunteer, and has held several leadership roles.

In her spare time, Janessa enjoys skiing, playing Baltimore city social sports, watching the Buffalo Bills and Sabres, traveling and spending time with her friends and family.

Learn more about her in this Women Who Wow profile.