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How to Create a More Effective Content Marketing Strategy

By Stefanie M. Marrone on October 3, 2021
Posted in Branding, Business Development, Business Referrals, Content Marketing, hashtags, Law firms, LinkedIn, Marketing, Motivation
Quality content (Instagram Post)

There are so many ways to maximize your content so it has a stronger impact.

There’s also much content out there but not all of it is good. And you…

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The Biggest Mistake Law Firms Make in Their Alumni Relations Programs

By Stefanie M. Marrone on September 30, 2021
Posted in alumni, Branding, Business Development, Career Development, Client Development, Legal Recruiting, Motivation, Networking, Personal Branding, Personal Development, Reputation Management

One of the biggest mistakes I see law firms make with regard to their alumni relations program is excluding certain groups of people.

Sometimes it’s not inviting lawyers who are…

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Announcing the Launch of the Social Media Butterfly Podcast

By Stefanie M. Marrone on September 30, 2021
Posted in Branding, Business Development, Content Marketing, Marketing, Motivation, Networking, Personal Branding, Personal Development, Podcasts, Wellness, Women's Initiatives

Today is International Podcast Day and it’s a good time to mention that I will be launching a podcast this fall!

The podcast will include social media, contact, marketing, personal…

stroock RE tool

Spotlight on Stroock, Stroock & Lavan’s Innovative Real Estate Fast Forward Tool

By Stefanie M. Marrone on September 29, 2021
Posted in Branding, Business Development, Business Referrals, Content Marketing, Law firms, Marketing, Web site

It takes a lot to impress me when it comes to law firm marketing initiatives after working in this industry for 20+ years, so when I see something that is…

Women Who Wow Rich Bracken Program LI

Sign Up for the October Women Who Wow Virtual Events

By Stefanie M. Marrone on September 29, 2021
Posted in Branding, Business Development, Business Referrals, Career Development, Client Development, Personal Branding, Personal Development, Wellness, Women's Initiatives

There are two Women Who Wow virtual events in October – all of them are free. I hope you’ll join!

Don’t miss the next Women Who Wow webinar on October…

Five Ways to Build a Strong an Alumni Relations Program at Your Law Firm

By Stefanie M. Marrone on September 29, 2021
Posted in alumni, Branding, Business Development, Business Referrals, Career Development, Client Development
alumni networking
Creating a lifelong relationship with your alumni is important for law firms of all sizes.
Alumni have unique and tremendous value to your organization from a business development, recruiting and

…

8 Easy and Effective Ways to Build Your Business and Brand on LinkedIn

By Stefanie M. Marrone on September 24, 2021
Posted in Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, Law firms, Lead Generation, LinkedIn, Personal Branding, Personal Development, Social Media
Copy of I should get more active on LinkedIn

Do you want to know the real keys to success on LinkedIn?

It’s about shifting to a client-centric mindset in all you do.

It’s about making your posts about your…

alumni program

How to Create a Successful Law Firm Alumni Relations Program

By Stefanie M. Marrone on September 23, 2021
Posted in alumni, Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, Law firms, Lead Generation, Legal Recruiting, LinkedIn, Marketing, Networking

Law firm alumni are among the most important referral, new business and recruiting sources as well as brand ambassadors.

Law firms of all sizes have alumni – yet many firms…

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10 Things to Do This Fall to Build Your Brand and Business

By Stefanie M. Marrone on September 22, 2021
Posted in Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, Future Leaders, hashtags, Law firms, Lead Generation, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Public Speaking, Reputation Management, Social Media, Twitter, Volunteering, Web site

Happy first day of fall! Here are 10 things you should do this fall to build your business and brand – all of which can be done by any business…

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Podcast: How to Use LinkedIn to Build Your Brand and Business

By Stefanie M. Marrone on September 20, 2021
Posted in Blogging, Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Public Relations, Reputation Management, SEO, Social Media, Women's Initiatives

I recently had the opportunity to join Michelle King on Reputation Ink’s Spill the Ink podcast to talk about my favorite topic – LinkedIn. We discussed:

  • How I built

…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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