Even though I’m supposed to know what I’m doing on LinkedIn and other social platforms, even some of my posts don’t perform well.
It’s always a bummer because I think
What to Do When a Good Social Media Post Fails
How to Create Emails Your Prospects Actually Want to Read
I have been getting a ton of what I would call “spam emails” from after attending a conference that sound the same. You can do so much better than these
28 Practical Success Tips for Today’s In-House Counsel (Guest Post by Dimitri Mastrocola)
This is a guest post by Dimitri Mastrocola, an Executive Search Consultant at Major, Lindsey & Africa who places chief legal officers and their teams on 28 practical success
Tips to Creating Posts That Stand Out on LinkedIn
After posting on LinkedIn for years (successfully and sometimes not so successfully) I’ve learned some important tips on how to stand out in a sea of sameness and vanilla posts
A How-To Guide to Growing Your LinkedIn Network and Presence
I always say that LinkedIn is like a plant that keeps growing and you have to water it in order for it to flourish.
That means not just buying a
How LinkedIn Can Lead to New Business
Right before the pandemic, I was invited to speak at a conference (see the photo here) all because of a LinkedIn post. Someone in my network saw the post and
How Businesses Can Use LinkedIn Company Newsletters in Their Marketing Efforts
LinkedIn has added what I think is the most helpful tool in a long time for businesses to engage with and bring value to their followers – the ability for
15 Ways to Be More Successful on LinkedIn Today
When it comes to LinkedIn, think of it this way – there are 800 million members, which equals 800 million opportunities.
Yet just ONE percent of them use LinkedIn
12 Things Law Firms Should Avoid Doing in Their Marketing Efforts
I’ve worked at and with law firms for 20 years now, and I do my best to guide firms and lawyers in the right direction when it comes to their
How to Use LinkedIn to Build Your Network and Bring in Business
LinkedIn gives you a reason to be in touch with contacts in your professional network through status updates and content.
Today, most people do not send an email when they