Please join me for the Association of Legal Administrators, New York City Chapter virtual program on April 21 at 12pm ET on how to market your firm and your lawyers
My good friend Jay Harrington posted some very smart thoughts on how lawyers and the marketers who aid them can be more successful at business development right now that I
I’m often asked how to make a real impact on your branding and revenue generation efforts with social media, and it’s quite simple, requiring little to no investment. Social media
The next woman in the Women Who Wow series is my former colleague and friend Helena Lawrence. Based in Washington, DC, Helena is the Senior Marketing & Business Development Manager for Orrick’s Cyber, Privacy & Data Innovation Practice. She works with lawyers across eight countries, on three continents to create go to market strategies, client retention and growth plans. Learn more about Helena below.
This is a great time to make enhancements to your personal marketing and business development efforts – especially when it comes to your LinkedIn profile.
In today’s digital world, networking online is just as important as cultivating in-person connections, and LinkedIn is the most important social media channel for professionals in any field. LinkedIn enables you to nurture relationships or build your brand more easily and efficiently than ever before.
But here’s the thing – many LinkedIn users think their profile is strong as is or that they know everything there is to know about the platform, when neither is true.
In fact, only about half of all of users have a 100% complete profile, according to LinkedIn (that means thoughtfully filling out every single field and section that LinkedIn prompts you to fill out). The main reason to do this is quite compelling: it enables you to rank higher in LinkedIn’s search results.
I often look outside the legal industry for inspiration when it comes to refining my social media strategy. Never before has the entire globe been impacted at once by one
As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections.
There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.
Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now.
While we all have to do our part by staying apart physically, online networking and content marketing are tools that every professional and company should use to market themselves (in an appropriate way) and their company. The worst thing you can do is to do nothing right now. We will all be relying on social media more than ever before in the foreseeable future, so it would be wise to embrace it now.
The most important question you should ask yourself right now is “how can we support our clients and our profession during this time”? Let that be your guiding light.
Here are some ways you can build relationships during the era of social distancing and quarantining. They just require a more human and online touch.
You may not always have a steady stream of referrals to give out to your referral sources, and here’s what to do when you feel stressed out about that.
Here’s a great article by Sue-Ella Prodovonich on referrals and how to pay them back when you can’t refer them work at that time.
As she says, “referrals are the lifeblood of most professional services firms.” Think about idea of mutual reciprocity and being helpful. Invest in your relationships in a way that provides something of value to them and you will strengthen the relationship until you can make an introduction that may lead to a referral. Remember that referrals are never guaranteed – but you can certainly make connections and go out of your way to help people. No one forgets when someone goes above and beyond for them. Read on for Sue-Ella’s tips.
On March 24, Jay Harrington and I hosted a webinar in which we shared insights and advice about how lawyers and law firms can successfully market themselves during the COVID-19