Join me for a virtual program this Friday 5/15 at 1pm on how to take your social media graphics (and bring video, podcasts and thought leadership) to the next level

My good friend Jay Harrington posted some very smart thoughts on how lawyers and the marketers who aid them can be more successful at business development right now that I

You may not always have a steady stream of referrals to give out to your referral sources, and here’s what to do when you feel stressed out about that.

Here’s a great article by Sue-Ella Prodovonich on referrals and how to pay them back when you can’t refer them work at that time.

As she says, “referrals are the lifeblood of most professional services firms.” Think about idea of mutual reciprocity and being helpful. Invest in your relationships in a way that provides something of value to them and you will strengthen the relationship until you can make an introduction that may lead to a referral. Remember that referrals are never guaranteed – but you can certainly make connections and go out of your way to help people. No one forgets when someone goes above and beyond for them. Read on for Sue-Ella’s tips. 

In what is a major game changer on LinkedIn, the platform has rolled out its new Events option to all company pages as part of its efforts to assist companies dealing with the impact of COVID-19.

With so many in-person industry events and conferences either canceled or postponed as a result of the COVID-19 outbreak, the new LinkedIn Events feature is helpful to find meaningful ways to connect and promote virtual events to your followers, such as meetups, coffee breaks, happy hours, CLE programs or webinars.

My content tip for today is to showcase your expertise and help others by offering clients and the general public access to offer educational resources about the coronavirus.

For example,

I know so many of you feel out of sorts right now. Me, too. Our daily routines have been thrown a huge curveball, but this is not the time to