Here are some tips on how to develop a strong personal social media content strategy to raise your profile and build your brand.
- Build a strong LinkedIn profile that highlights
LinkedIn 101: How to Master Profile Basics
This is a great time to make enhancements to your personal marketing and business development efforts – especially when it comes to your LinkedIn profile.
In today’s digital world, networking online is just as important as cultivating in-person connections, and LinkedIn is the most important social media channel for professionals in any field. LinkedIn enables you to nurture relationships or build your brand more easily and efficiently than ever before.
But here’s the thing – many LinkedIn users think their profile is strong as is or that they know everything there is to know about the platform, when neither is true.
In fact, only about half of all of users have a 100% complete profile, according to LinkedIn (that means thoughtfully filling out every single field and section that LinkedIn prompts you to fill out). The main reason to do this is quite compelling: it enables you to rank higher in LinkedIn’s search results.
How to Repay a Referral When You Don’t Have Work to Refer to Them
You may not always have a steady stream of referrals to give out to your referral sources, and here’s what to do when you feel stressed out about that.
Here’s a great article by Sue-Ella Prodovonich on referrals and how to pay them back when you can’t refer them work at that time.
As she says, “referrals are the lifeblood of most professional services firms.” Think about idea of mutual reciprocity and being helpful. Invest in your relationships in a way that provides something of value to them and you will strengthen the relationship until you can make an introduction that may lead to a referral. Remember that referrals are never guaranteed – but you can certainly make connections and go out of your way to help people. No one forgets when someone goes above and beyond for them. Read on for Sue-Ella’s tips.
LinkedIn Rolls Out Events Feature on Company Pages Due to COVID-19
In what is a major game changer on LinkedIn, the platform has rolled out its new Events option to all company pages as part of its efforts to assist companies dealing with the impact of COVID-19.
With so many in-person industry events and conferences either canceled or postponed as a result of the COVID-19 outbreak, the new LinkedIn Events feature is helpful to find meaningful ways to connect and promote virtual events to your followers, such as meetups, coffee breaks, happy hours, CLE programs or webinars.
How Promoting Others Can Bolster Your Brand and Network
Promoting the successes of others in your network can build stronger relationships and lead to new business, especially now when we are relying so much on online networking to keep
How to Increase and Engage Your LinkedIn Company Followers
Writing is my outlet – can you tell? It keeps me busy and less stressed. Helping others helps me.
That being said, here’s my latest JD Supra article on why
What to Do Today on LinkedIn That Could Lead to Reignited Relationships and New Clients
Today, most people do not send an email when they move jobs, instead they use LinkedIn to notify their professional network. It’s up to you to do the due diligence
16 Easy Ways to Network, Connect with Clients & Build Your Brand While Social Distancing
I know so many of you feel out of sorts right now. Me, too. Our daily routines have been thrown a huge curveball, but this is not the time to
What Not to Do With Your Content During COVID-19
When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time
Join Me for the Virtual Social Media Master Class
Join me for the virtual Social Media Master Class!
While we may not be able to gather in person and in groups, online networking and content marketing is still