Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):
- Build an editorial calendar
How to Grow Your Social Media Presence and Followers
Facebook Adds Back Ability to View Your Profile as the Public from Mobile Device (and a Few Tips on Privacy Settings on Personal Social Media Platforms)
I have personally been waiting for Facebook to add back the the ability view my profile as someone who is not connected to me – so being able to view
A Quick Guide to Social Media Analytics
Many companies regularly post content to their social media channels but aren’t looking at their analytics on a regular basis. If you aren’t looking at your data, you aren’t really achieving social media success.
Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts.
Social media analytics provides insight into a number of important factors that are directly tied to the success of your marketing efforts and your business as a whole.
One of the keys to social media success is to know what types of posts on which platforms are most effective in resonating with your followers. This will enable you to consistently produce engaging content and can turn prospects into clients, recruits into employees and help you retain clients.
It’s a good idea to look at your social analytics at least once a week. Do a deeper dive into the data once a month by running a social media audit. This can help shed light on specific topics such as the types of posts that most resonate with your followers, the social networks that are working best and the networks should you rethink/rework.
How to Be More Strategic About Which Social Media Platforms You Use
One of the biggest social media myths is that you must have a presence on all of the social platforms in order to be successful at social media.
In fact
Become a Social Media Master: 8 Tips on Achieving Super Star Status as a Social Media Marketer
I am often asked by friends, industry colleagues and lawyers about how they can become stronger social media marketers both for themselves, their lawyers and their firms. I always say that that it’s not hard to do if you are committed and resourceful – it just involves being more clever and creative about the content and visual assets that you do have. It also involves a significant time commitment to stay top of mind in order to effectively engage with clients, prospects and other key influencers to strengthen your brand and to generate real business. If you’re willing to do those two things, mastering the techniques is easy. Now let’s get to work!
Instagram Plans to Launch Option to Simulcast Instagram Live Streams to Facebook | Social Media Today
I’m really excited to hear that Instagram is planning to offer users an option to simulcast live streams on Facebook, essentially broadcasting to your audiences on both platforms at the
How Brands Are Responding to COVID-19 on Twitter, Instagram and Facebook
I often look outside the legal industry for inspiration when it comes to refining my social media strategy. Never before has the entire globe been impacted at once by one
Simple Things You Can Do to Build Your Brand and Network While Social Distancing
When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.
I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.
That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.
I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions.
How to Easily Create Custom Images to Accompany Your Social Media Posts
I always say to never post anything to social media without an image because posts with images get much more engagement but what’s worse is to post an incorrectly sized
Celebrating International Women’s Day at Baker McKenzie
Thank you so much to Baker McKenzie’s BakerWomen’s group for inviting me to speak about LinkedIn best practices and building your personal brand today. It was a great way to