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The One Thing Companies Need to Do to Stop the Great Resignation

By Stefanie M. Marrone on November 4, 2021
Posted in Career Development, Law firms, Legal Recruiting, Motivation, Personal Development

If you want to keep your employees during this Great Resignation, here’s how.

Focus on your employees.

Ask what can make them more comfortable or supportive. It’s so simple but…

How to Stop the Great Resignation and Hold Onto Your Associates at Your Law Firm

By Stefanie M. Marrone on November 2, 2021
Posted in Career Development, Law firms, Marketing, Motivation, Networking, Personal Branding, Personal Development, Recruiting, Wellness, Women's Initiatives
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A law firm recently asked me if they could remove associate bios from their web site because they are worried about them being poached in this highly competitive and booming…

How to Get More Media Coverage for Yourself

By Stefanie M. Marrone on October 30, 2021
Posted in Law firms, Lead Generation, Marketing, Motivation, Personal Branding, Personal Development, Public Relations
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If you’re struggling with getting press coverage for yourself or your organization, here are some tips to help you.

My biggest tip – Don’t waste reporters’ time by sending them…

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Free Webinar on November 10 – How to Go Viral on LinkedIn

By Stefanie M. Marrone on October 25, 2021
Posted in Branding, Business Development, Business Referrals, Client Development, Content Marketing, Entrepreneur, kindness, Law firms, Lead Generation, Leadership, LinkedIn, Social Media

I recently went viral on LinkedIn, getting over one million views and 10,000 likes on a single post.

I knew the post would do well, but it not this…

How to Celebrate National Paralegal Day on Social Media

By Stefanie M. Marrone on October 22, 2021
Posted in Content Marketing, hashtags, Law firms, Legal Recruiting, LinkedIn, Marketing, Motivation, Social Media
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National Paralegal Day is October 23, a day that honors the work of paralegals and legal assistants in law offices throughout the United States.

Why does it matter to you?…

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How to Use Social Media to Build Strong Relationships

By Stefanie M. Marrone on October 21, 2021
Posted in Content Marketing, Instagram, Law firms, LinkedIn, Marketing, Networking, Personal Branding, Personal Development, Social Media

I see so many people post content on social media that is self-promotional and all about themselves. Here’s why that’s a big mistake and a more effective alternative approach.

Supporting…

Why Fear Based Marketing Doesn’t Work for Law Firms

By Stefanie M. Marrone on October 13, 2021
Posted in Business Referrals, Career Development, Client Development, Law firms, Marketing
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A couple of months ago I got a ticket on route 80 in New Jersey.

This is my least favorite highway in New Jersey, because cops are hiding at multiple…

How to Easily Download Your LinkedIn Data

By Stefanie M. Marrone on October 13, 2021
Posted in Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, email marketing, Law firms, Lead Generation, LinkedIn, Motivation, Social Media
LinkedIn Copy of Data

There may come a time when you will want a copy of your LinkedIn posts, articles, contacts, recommendations and other important information that is housed on the LinkedIn platform.

The…

Why You Should Build an Email List Today

By Stefanie M. Marrone on October 12, 2021
Posted in Business Development, Client Development, email marketing, Law firms, Marketing, Motivation, Personal Branding, Social Media
email marketing

Many businesses don’t realize the importance of building an email list.

Emails are the most direct and reliable way of getting in touch with your client and prospects.

Every internet…

How to Create More Efficient and Effective Content

By Stefanie M. Marrone on October 11, 2021
Posted in Content Marketing, Evergreen Content, Law firms, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Social Media
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We spend so much time creating content and often, we make the mistake of posting it only once to social media. This is what I call “one and done.”

Remember…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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