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In this installment of Women Who Wow, learn more about Silvia Coulter.

Silvia Coulter is a Co-founding Principal of LawVision, and is one of the legal industry’s most experienced sales, key client planning and leadership experts.

Her experience includes working as a former strategic account executive and sales leader at a Fortune 50 company, a chief marketing and business development officer at two global law firms, and consultant and facilitator to law firms across the globe.

She is a co-founder of the Legal Sales and Service Organization (LSSO) and a Past Elected President of the Legal Marketing Association and a Fellow of the College of Law Practice Management. She is a frequent speaker and facilitator at law firm retreats and legal industry meetings.

Silvia is so generous with her time and is a true advocate for women and for the legal profession. I hope you enjoy learning about her.

Don’t let the last few weeks of the year go to waste when it comes to your marketing and business development efforts.

Here are a few actions you can take…

Tips to Write a Strong a Bio

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.

Your bio can serve as an important business development tool if it is well-crafted…

Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.

Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.  

Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!

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The National Law Review recently featured me on its podcast on all the reasons why lawyers need to use social media, content marketing and networking. Some highlights:

The firms that…