What we all need right now is more gratitude and to be thankful for all we have. It can we hard to do that and feel that way when we
Updated: How to Develop a Strong Hashtag Strategy on LinkedIn
Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and
Key Points from Deborah Farone’s Legal Marketing in the Time of COVID-19 Article
I came across a great article by industry leader and friend Deborah Farone on law.com on legal marketing in the time of COVID-19. The line that resonated with me most
Why You Should Turn Off All Pre-Scheduled Online Activity During the Coronavirus Outbreak
I just heard a story where a firm had to issue an apology email a few minutes after sending what was an auto-reminder by email for an event in May
Join Me for an Expert Webcast on Effective Thought Leadership and Communication Strategies in the Time of a Global Crisis
Please join me for an Expert Webcast tomorrow, March 19, from 1pm to 2pm PDT on “Effective Thought Leadership and Communication Strategies in the Time of a Global Crisis.”
I’ll
Join Me for a Webinar on Legal Marketing in the Midst of the COVID-19 Crisis
It goes without saying that we are in uncharted waters. The COVID-19 crisis is impacting law firms, their employees and, of course, their clients. Events are being cancelled. Schools and
Women Who Wow: Holly Barocio
I’ve been working on a series featuring women who have “wowed” me. You’ll be seeing their profiles on the blog throughout March in honor of Women’s History Month, as well as throughout the year, because there are so many amazing women doing amazing things.
In this installment, learn more about Chicago-based Holly Barocio, a senior consultant at GrowthPlay.
Holly has wowed me since I first met her at a Legal Marketing Association Conference several years ago. I was lucky enough to have the opportunity to interview her about the LMA’s diversity and inclusion efforts as part of my live reporting duties for the LMA Conference. I was impressed with her poise, intelligence and enthusiasm for advancing this important initiative. Since then, I’ve run into Holly at many industry events and seen her speak often, and have learned many things from her. She’s a leader in her field and an advocate for our industry. Learn more about her.
How to Become a Social Media Master
I’m often asked how do you know if your social media efforts are working, and other than resulting in new business, which may take time to materialize, there are other
A Fun Social Media Campaign Idea and Why Your Social Posts Should Showcase the Softer Side of Your Firm
Here’s a fun social media campaign idea:
Today is #LoveYourPetDay. My dog Charlie has brightened up every single day for the past almost nine years. He’s been with me through
Why You Need a Strong LinkedIn Company Page Strategy and How to Do It
It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due