Many businesses don’t realize the importance of building an email list.
Emails are the most direct and reliable way of getting in touch with your client and prospects.
Every internet
Why You Should Build an Email List Today
10 Ways to Enhance Your Personal Brand
It’s not easy to find time for marketing yourself, but it’s essential in order to stay top of mind with your clients and prospects and others who may want to
Public Relations Tip for Law Firms: Add Reporters to Your Client Alert Email List
Do you have reporters on your client alert and article email list?
If not, you should add them.
Why? Well I’ve had many occasions when a simple email blast I
How to Write Better Social Media Posts Announcing Your Super Lawyers or Chambers Rankings
Here’s how to write better social media posts to promote your legal guide rankings such as Chambers or Super Lawyers.
Don’t make it all about you or start off with
How to Increase Readership for Your Blog
When I first started my blog it hardly got any traffic. I spent many hours writing content for it and was quickly discouraged. Writing great content doesn’t mean your blog
Five Ways to Easily Turn Online Connections Into Offline Business
It’s great to have a large number of connections on LinkedIn, but if the relationship never leaves the site, what’s the point?
Networking is so important today.
Create connections that
How Promoting Others Helps you Promote Yourself
I see so many people post content on social media that is self-promotional and all about themselves.
This is a big mistake when it comes to personal branding.
Supporting and
Why You Should Create an Alumni Relations Program at Your Law Firm
There are endless benefits for you (the law firm) and your alumni to stay in touch with each other.
It’s a mutually beneficial relationship.
It doesn’t matter how big or
How to Make LinkedIn Work For You
If you want LinkedIn to help you build your brand and business, you need to put in the work to build meaningful relationships, post content that is of value to
The Biggest Mistake Law Firms Make in Their Alumni Relations Programs
One of the biggest mistakes I see law firms make with regard to their alumni relations program is excluding certain groups of people.
Sometimes it’s not inviting lawyers who are