Trish Lilley is truly a woman who wows. She is the Chief Marketing and Business Development Officer at Stroock, Stroock & Lavan in New York City, a wife and mother, and an active volunteer for the Legal Marketing Association. I really don’t know how she does it all – and does it so well.

She is also a great advocate for women in the profession, is an innovator in our field and is someone who will lend an ear and give great advice whenever you need it.

I’ve known Trish for many years through our work in the LMA. She has pushed me to be a better version of myself and talked me off many ledges. I am grateful to her for always believing in me, and I know others feel the same way about her.

Learn more about Trish in this interview.

I will be speaking virtually to the Legal Marketing Association’s New York CMO SIG group on Using LinkedIn in 2022 and Beyond to Build Your Brand, Network and Business on

Here are some tips on how to develop a strong  personal social media content strategy to raise your profile, strengthen relationships and even bring in new business.

  1. Spend the time

Are you also feeling uncomfortable posting on LinkedIn given what’s happening in Ukraine? I do. I posted yesterday about the importance of not being tone-deaf or insensitive right now and

Drawing a blank when it comes to what to post on LinkedIn? 🤔

It’s not always easy to generate a steady stream of value-added, original content – even I struggle