Many of us work in fields where our website content can be well, boring or dry. But your content doesn’t have to put people to sleep, like the site my
How to Use Your Law Firm Web Site for Branding, Lead Generation and Recruiting
Why You Should Say No Sometimes
I get asked to do a lot of things, speaking engagements, writing opportunities and even some project and client work, but it’s not always right for me nor do I
How to Make Your Content Work Harder and Smarter
You can make your content work harder and smarter for you by repurposing and updating your content into:
- Blogs
- Videos
- Podcasts
- Case studies
- Multiple social media posts
- Company history/milestones
- Collages
Quick Actions to Take on LinkedIn to Build Your Brand, Connections and Business
Here are a few quick actions you can take on LinkedIn to meaningfully engage with connections, strengthen your brand, be a subject matter expert and bring in leads.
And the
Six Reasons Why Your Law Firm Should Have an Alumni Relations Program
A strong alumni relations program at your law firm is a mutually benefical relationship that helps both law firms and your former employees.
As I shared on the recent How
Why Law Schools and Law Firms Should Create a Mandatory Marketing and Business Development Course
Law firms and law schools should create a mandatory course on marketing and developing business and client relationships so that associates have the necessary skills they need to thrive at
The One Thing Companies Need to Do to Stop the Great Resignation
If you want to keep your employees during this Great Resignation, here’s how.
Focus on your employees.
Ask what can make them more comfortable or supportive. It’s so simple but
How to Stop the Great Resignation and Hold Onto Your Associates at Your Law Firm
A law firm recently asked me if they could remove associate bios from their web site because they are worried about them being poached in this highly competitive and booming
How Companies Can Stop the Great Resignation
You’ve likely heard the term the “Great Resignation” as workers quit their jobs in record numbers this year.
So how do you turn the Great Resignation around for your organization?
How to Get More Media Coverage for Yourself
If you’re struggling with getting press coverage for yourself or your organization, here are some tips to help you.
My biggest tip – Don’t waste reporters’ time by sending them