Every professional should always be thinking about ways to build their book of business and brand, as well as how to develop stronger relationships with clients and referral sources.

Maintaining

One of the most important ways you can enhance your social media efforts, see real ROI and increase engagement is to always include an image with your social posts.

You

Using Twitter is a great way to enhance your personal brand as well as your firm brand. It can be hard to find time to write long-form, but tweets are short and you have control over them yourself, making it easy to create and share content on the platform. Importantly, it is also easy to engage with leaders in your practice area or industry, to raise your profile.