Here’s an idea for what to say on social media when you’re running low on things to say.
A great idea to reuse and repurpose your content (and headshots) is to create a content campaign based on bios to shine a spotlight on key lawyers and their practices.
Choose highlights from the bios as your
Your social media bios are others’ first impression of you and your brand.
A professional bio on a social network is an introduction – a foot in the door so your potential audience can evaluate you and decide if they want to get to know you further.
In each of your social media profiles, you
This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.
I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.
That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.
Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.
Continue Reading 25 Ways to Boost Your Business and Brand During Summer Downtime
Your professional biography is your opportunity to showcase your work, capabilities and areas of expertise, and what makes you stand out from your competitors.
Many in-house counsel cite lawyer bios as one of THE most important sources of information regarding researching outside lawyers (yes, everyone is Googling you whether you like it or not and your web bio is usually the number one search result of your name). In addition, lawyer bios are among the most visited pages on law firm web sites, further underscoring their importance.
Your bio can serve as an important business development and branding tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it.
I recently wrote a much longer version of an article on creating a strong, engaging bio for JD Supra, which you can read here. This is an excerpt of that article, which concentrates on the show vs. tell concept, an essential component that many law firm bios are missing. The article also focuses on the idea that all bios should be client-focused and that you should always write for your audience, not your peers. Remember that often, your clients aren’t actually practicing lawyers, and even if they are, the world today isn’t as formal as it used to be (especially as clients are getting younger), so drop the legalese from your vernacular and speak in a more casual tone to your audience. Now let’s get to work!
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself.
It’s your opportunity to showcase your work, capabilities and areas of expertise, and what makes you stand out from your competitors.
Many clients cite lawyer bios as one of the most important sources of information regarding researching potential
A great idea to reuse and repurpose your content is to create a content campaign based on bios to shine a spotlight on key lawyers and their practices.
Choose highlights from the bios as your teaser copy to draw in the reader versus copying the first few lines of his/her web bio (remember, every word
Many of you work at firms with vibrant, extensive histories and no shortage of retired lawyers who would be more than happy to speak to you about the history of your firm and their time there.
Your firms can greatly benefit from the wisdom of these elders as the information that they can share with
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise and what makes you stand out from your competitors.
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Here are my top tips for creating a strong, engaging bio that concentrates on the client-centric, show vs. tell concept.
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, areas of expertise and what makes you stand out from your competitors.
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just plain poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. Any down time you have or right before a pitch or a speaking engagement are all great reasons to take a fresh look at your bio and them more engaging and client-focused. Now let’s get to work!
Continue Reading How to Write an Amazing, Engaging & Client-Focused Professional Biography