Do you want to know the real keys to success on LinkedIn?
It’s about shifting to a client-centric mindset in all you do.
It’s about making your posts about your audience and helping them.
It’s not about posting ME-centric content that touts your successes.
Real success happens on LinkedIn when you start building relationships and are dedicated to providing value to your connections every single day. Here’s how:
- Post relevant and useful content consistently. Think about serving and helping others in each of your posts – not about promoting yourself. Me-centric content should be used minimally. The focus of your content should always be on your clients.
- Storytelling really works. People connect with you more when you share stories. It makes your content personal and unique, and makes you more memorable. You can share business content through a personal lens – find a storytelling hook – maybe it’s why you got into your field, a challenge you faced, how you accomplished something – adding these details helps you stand out.
- Share career and business opportunities with your network. LinkedIn is a great place to find candidates! Introduce your connections to people you know and offer to help others.
- Engage with your connections’ content. Your reactions, shares and comments can help them build their brand and audience.
- Give away helpful free stuff such as free webinars, free consultations, free CLEs, free tools, free ebooks, etc – think how can these freebies showcase what differentiates me and my organization. There is no such thing as giving away too many free resources.
- Be a mentor. There’s always someone who can learn from you. Paying it forward is just the right thing to do and can help you meet new people and open new doors.
- Be YOU. You can add value by simply being you! (And don’t forget to add a little bit of that secret ingredient that makes you unique). Anyone who doesn’t gravitate toward you isn’t someone with who want to work. Also you should never have to change yourself to fit into another environment. Be unapologetically you.
Remember people do business with people they know, like and trust. When you use LinkedIn to strictly talk about business, you’re missing out on making stronger connections.
Start posting a mix of content types and content topics and featuring softer side news and your people.
What else would you add to the list?