When I first started posting videos on social media during the pandemic, I made every mistake there is to make but I stuck with it because videos on social media
How to Easily Add Captions to Your Social Media Videos
How LinkedIn Can Lead to New Business
Right before the pandemic, I was invited to speak at a conference (see the photo here) all because of a LinkedIn post. Someone in my network saw the post and
How Businesses Can Use LinkedIn Company Newsletters in Their Marketing Efforts
LinkedIn has added what I think is the most helpful tool in a long time for businesses to engage with and bring value to their followers – the ability for
12 Things Law Firms Should Avoid Doing in Their Marketing Efforts
I’ve worked at and with law firms for 20 years now, and I do my best to guide firms and lawyers in the right direction when it comes to their
How to Use LinkedIn to Build Your Network and Bring in Business
LinkedIn gives you a reason to be in touch with contacts in your professional network through status updates and content.
Today, most people do not send an email when they
How to Motivate Lawyers to Market Themselves
Sometimes it’s hard to encourage lawyers to market themselves given their full plates, work commitments and demands on their personal lives, but if you can show them why it’s in their best interest to focus on marketing and business development, you can often persuade them to do so.
Here are some of the ways I’ve been able to encourage lawyers to market themselves.
How to Create a Stronger LinkedIn Cover Image
One of the most important areas on your LinkedIn profile that most professionals don’t customize is their cover image.
Together with your LinkedIn profile picture, the LinkedIn cover image is
Women Who Wow: Trish Lilley
Trish Lilley is truly a woman who wows. She is the Chief Marketing and Business Development Officer at Stroock, Stroock & Lavan in New York City, a wife and mother, and an active volunteer for the Legal Marketing Association. I really don’t know how she does it all – and does it so well.
She is also a great advocate for women in the profession, is an innovator in our field and is someone who will lend an ear and give great advice whenever you need it.
I’ve known Trish for many years through our work in the LMA. She has pushed me to be a better version of myself and talked me off many ledges. I am grateful to her for always believing in me, and I know others feel the same way about her.
Learn more about Trish in this interview.
Join Me for a New York City Bar Association Program on March 30 on How to Effectively Market Your Small Law Firm in a Post-Pandemic World
My Simple Strategy for LinkedIn Success
The more you give the more you get with so much in life and especially when it comes to social media.
For example, there’s no such thing as giving away