We spend so much time creating content and often, we make the mistake of posting it only once to social media. This is what I call “one and done.”
Remember
10 Ways to Enhance Your Personal Brand
It’s not easy to find time for marketing yourself, but it’s essential in order to stay top of mind with your clients and prospects and others who may want to
How to Write Better Social Media Posts Announcing Your Super Lawyers or Chambers Rankings
Here’s how to write better social media posts to promote your legal guide rankings such as Chambers or Super Lawyers.
Don’t make it all about you or start off with
10 Things to Do This Fall to Build Your Brand and Business
Happy first day of fall! Here are 10 things you should do this fall to build your business and brand – all of which can be done by any business
Learn the Secrets of Effectively Building Your Brand and Business in Today’s Market
Do you want to learn the secrets of effectively branding and marketing yourself?
Join me (and Zoltar) for a free webinar this Tuesday 8/24 at 12:30pm ET where I will
How to Market Your Firm to Recruit and Retain Candidates in the Hottest Job Market in Years
Lawyer hiring at firms across the United States is skyrocketing – just look at some of the recent headlines in the legal industry regarding associate salary increases.
Many law firms
How the Basic Principles of Professional Services Marketing Impact Other Buying Decisions in our Lives
So I recently did a thing. A rather big thing for the first time. I got a car. It was kind of a big deal to me because I’m in
How to Create a Successful Podcast: Tips from PLI’s inSecurities Co-Hosts Chris Ekimoff and Kurt Wolfe
Chris Ekimoff (a forensic accountant) and Kurt Wolfe (a securities regulatory attorney) are great examples of business professionals who really understand the value of marketing.
They have been co-hosting PLI’s successful inSecurities podcast, an in-depth biweekly podcast showcasing practitioner perspectives on changes within the securities field. Chris and Kurt discuss how changes to the rules and regulations will affect businesses or clients while providing background from two separate but overlapping perspectives. I asked them to share their tips for creating a successful podcast and why they think podcasts are an effective way to communicate with target audiences.
Follow the PLI inSecurities podcast and connect with Chris and Kurt on LinkedIn.